NATURgum was born from the innovative idea of the two founders during a trip in Mexico. Exploring the Yucatan forest, they learned to recognize and appreciate the majesty of the Sapodilla tree from which the chicle is obtained: that is the natural gum base.
With techniques handed down for generations, “the Chicleros” are able to extract the gum base by making X-shaped cuts on the bark of the Sapodilla tree. This process allows the tree to regenerate its own resin with no minimum percentage of deforestation.
Our mission is to create a healthy and environmentally friendly chewing-gum, making the Earth a better place to live. The strong correlation between the enthusiasm and the desire to safeguard what surrounds us, gave life to a study project that ended after a long time with the birth of NATURgum. A chewing-gum 100% of natural origin, 100% biodegradable, 100% sugar free, suitable for all consumers and ideal for understanding nature and taking a journey inside ourselves.